Indigenous art gallery
Volviendo al Origen was born a few years ago in order to make visible a part of the Latin American essence through the culture of indigenous peoples. Thanks to a comprehensive model, they are able to generate spaces for dialogue where negotiations are transparent and decisions are taken from both sides.
Art became a way to preserve ancestral culture and identity, and sharing it only through a social network did not generate the impact they sought.
After some time operating as an online store through social networks, Volver al Origen, a community dedicated to preserving the culture of indigenous peoples through the visibility, marketing and distribution of their handicrafts, creates a new image with a renewed product line.
Seeking to more effectively convey the global reach they have, they contact us to start this path to a marketing and content space that can break barriers with the regional and global market.
As for the design process, we use Figma, a tool which allows our team to work collaboratively with our clients by offering an interactive, detailed and real-time view of the design progress.
For the development of this website WordPress was used with the Elementor plugin, making our customers able to manage and customize their pages without requiring advanced technical knowledge.
Elementor offers the possibility to customize the desktop, tablet and mobile versions independently, making the website 100% adaptable to all devices. It also gives us the versatility of being able to create templates and write our own code.
For all our projects we take into account search engine optimization (SEO), security, performance and loading speed of the web for an optimal user experience.
In just a few months, Volver al origen was reborn with a landing page capable of generating awareness and leads, in the search to be a reference in the field of work with indigenous art at the Latam level.
Today they represent a platform that links local artisans with international markets, with a successfully implemented aesthetic that expresses the culture and identity of their pieces.