With a history of more than 20 years, Genuino by Lizzie Tippach has established itself as one of the most important national brands in the field of children and young people.
It all started 20 years ago, when Lizzie finished her architecture career and decided to take “a little while to do something else that she was passionate about” without realizing that at that time a great company was born that would be maintained over time with the creation of exclusive and high quality designs.
Since the pandemic, the purchase of products and services through e-shops gained more notoriety, so Genuino was given the opportunity to expand the reach of its physical store by contacting us.
They were looking for a sales channel that clearly differentiates their different product categories and is easily accessible and purchased for their current and potential customers.
As for the design process, we use Figma, a tool which allows our team to work collaboratively with our clients by offering an interactive, detailed and real-time view of the design progress.
For the development of this website WordPress was used with the Elementor plugin, making our customers able to manage and customize their pages without requiring advanced technical knowledge.
Woocommerce is the most used ecommerce manager in the world, it offers basic and advanced functionalities such as: stock control, image gallery, product categories, discount code, order management, integration with national and international payment gateways, email notification system, among others. In addition, it is an extremely flexible tool that adapts to any business model, including through API integrations.
For all our projects we take into account search engine optimization (SEO), security, performance and loading speed of the web for an optimal user experience.
After a few months of working together we achieved the ideal e-commerce for the Genuine niche, with a personalized shopping flow according to your needs.
A platform where they can advise their clients from wherever they are, inspiring the professionalism and confidence they provide through a contemporary and minimalist design.